KEY.co Acquires Experientials to Bring Curated Brand Experiences Into Luxury Vacation Rental Home Market
Summary
AUSTIN, Texas--(BUSINESS WIRE)--KEY.co, the leading platform for curated luxury vacation rental homes with personalized in-home services and local experiences, has acquired Experientials, a pioneer in brand activation and product integration. The acquisition will transform how guests experience vacation rental homes, blending high-end properties with premium products from the world’s top emerging brands to create unforgettable stays. Guests can expect a blend of luxury accommodations with premium brand experiences, from enjoying their morning coffee with top-quality brews and preparing meals with high-end cookware to discovering new beverages and snacks and rejuvenating with cutting-edge workout equipment. “This acquisition will allow us to accelerate our growth and be the first to market with a model that blends luxury homes with curated brand experiences,” said Kim Lalande, founder and CEO of KEY.co. Guests can find the ideal luxury vacation rental home and access a variety of in-home services and local experiences to enhance their stay all through a single platform.