Entlaq acquires a stake in Egypt’s Brotinni
Summary
Entlaq, an Egypt-based company supporting entrepreneurs, has acquired a stake in the Egyptian foodtech Brotinni for an undisclosed value. Founded in 2020 by Dalia Abu Omar, Brotinni is a dark store that allows customers to buy their needs of meat and poultry online. This aligns with "Entlaqs" strategy to promote innovation and support technological advancements in the food sector, with a focus on applying technology to achieve sustainability in food production.The partnership between "Entlaq" and "brotinni" aims to expand the latters operations within Egypt and open new horizons in regional markets across the Middle East. "Brotinni" will leverage "Entlaqs" expertise in business development and acceleration to support its expansion strategies, enhancing the reach of its products to a broader market, particularly in the meat and poultry sectors.Founded in 2020 by entrepreneur Dalia Abu Omar, "Brotinni" aims to make a significant leap in the industry by offering innovative solutions that include industrial biotechnology and environmentally friendly green technologies. By integrating advanced technologies into logistics and supply chains, "Brotinni" contributes to reducing reliance on harmful materials to the environment while maintaining the sustainability of food products for up to 14 days.