Digital signage software is getting simpler, smarter
Summary
Luckily for end users, digital signage software is continuing to get both simpler to use and smarter, according to Serge Konter, product management at Navori. The information we post about classes and events can now go live with short notice," Nicole Morales, director of digital media technologies, school of engineering, Santa Clara University, said in an email. In fact, Digital Signage Today sees more stories about potential uses of dynamic content rather than actual end users integrated it into their solutions. However, Konter also argues that its only a matter of time until tools such as content playback and triggering based on customer interactivity, positioning, demographics and other elements comes to full fruition. "We do believe that this year will bear more of these fruits as organizations learn to use digital signage as an integral part of the broader customer experience.