Honor steps up challenge to Samsung with launch of thin foldable phone
Summary
The handset, which has a screen that folds like a book, has already been launched in China, but its release overseas highlights Honors continued push to expand its share in the high-end market abroad. Honor also emphasized the artificial intelligence features on the phone, a strategy that is in line with other device makers who are also seeking to convince consumers to fork out more money for high-priced upgrades. Western Europe, Asia Pacific — which excludes India, China and South Korea — and Latin America regions, saw shipments more than double in the same period. In Western Europe, Honor overtook Samsung for the first time to claim the number one spot by market share in the second quarter, according to Counterpoint Research. Honor said it plans to release the Magic V3 in countries including the UK, France, Germany, Italy and Spain, as well as markets in the Middle East, Asia Pacific and Africa.