CRM Magazine Names Its 2024 Industry Leaders in September
Summary
• Complete Customer Experience Suite: Five9, Genesys, NICE, Oracle, and Verint, with USAN as a "Niche Player" • Contact Center Infrastructure: Amazon Web Services, Five9, Genesys, NICE, and Verint, with Content Guru, Sprinklr, USAN, and Microsoft as "Niche Players." • Contact Center Interaction Analytics: CallMiner, Cresta, Genesys, NICE, and Verint, with ASAPP, Observe.AI, HumanFirst, Invoca, SearchUnify, and USAN as "Niche Players." • Business Intelligence/Analytics: Domo, Microsoft, Oracle, Salesforce, and Zoho, with ConstantContact, Active Campaign, and Klaviyo as "Niche Players." "Effective CRM requires companies to start with clean data, invest in the right tools to collect, store, and make sense of it, regularly review and update it, and train employees in how to use it. "Luckily, CRM is still a vibrant industry that is expected to grow substantially over the next few years," Klie continued.