Peppercomm Expands Team Meridian Crisis Consultancy with Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education
Summary
Michael J Lee, College of Charleston Professor, Beth Fisher Yoshida, CEO of Fisher Yoshida International LLC, Doug Whiting, higher education marketing and public relations professional, and Sam Ford, co-founder of Innovation Engine, will be joining the seasoned bench of agency executives as third-party advisors, and support Peppercomms clients by developing holistic frameworks and protocols to navigate increasingly complex societal issues that matter to stakeholders. Now more than ever, businesses and institutions must take a good look at their crisis protocols and ensure they are prepared to address increased campus activism, political conflicts in the workplace and how the presidential candidates platforms may impact their missions," commented Jacqueline Kolek, EVP and Chief Innovation Officer at Peppercomm. "This expanded team of consultants bring a unique combination of expertise that can help businesses, colleges and universities create a robust and holistic crisis framework to address the known threats and the unexpected this election season and beyond." Working at institutions ranging from Boston College to the Connecticut General Assembly and, most recently, the University of New Haven, Doug has served as a senior communications and public relations advisor for over 45 years. Peppercomm, a Ruder Finn company, is an award-winning, strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London.