Screen Genie secures funding for expansion - director spotted gap in the market - Insider Media
Summary
However, with most modern cars equipped with advanced driver assist systems (ADAS), director Matt OKeefe saw potential business growth in taking on repairs beyond windscreen restoration.After securing finance which led to him investing in staff training, the business has gone on to secure a new contract and has joined the Innovative Repair Group (IRG) where it now carries out work which feeds through from its six garages across South Wales.Matt OKeefe said: "Our business has been growing steadily since 2016 and weve fixed hundreds of windscreens across South Wales. "However, with most modern cars equipped with ADAS, such as lane assist and automatic emergency braking, we saw a gap in the market to ensure drivers were safe, and protected through their insurance, by getting their vehicles calibrated after any maintenance work. "This funding has boosted our business potential, and we are now all trained to deliver this service to help keep people safe on the roads," said OKeefe. "With automotive technology advancing so quickly its vital that drivers understand the importance of maintaining their vehicle to the highest standards. "Matt has clearly identified a gap in the market in offering motorists ADAS maintenance, which is largely unavailable in Wales, and were pleased that the funding has been made available to him in order to help realise his business goals."