GM Hires Another Ex-Apple Executive to Bolster Software Unit
Summary
(Bloomberg) -- General Motors Co. has added another former Apple Inc. leader to its software services group, hiring Tim Twerdahl as vice president of product management for the unit, according to people familiar with the matter. Twerdahl joins GM as the automaker builds out its budding software unit’s leadership team with former Apple executives while cutting other personnel to remove some layers of staffing. He will report to Baris Cetinok, GM’s senior vice president of software and services product management, said the people, who asked not to be identified discussing the matter because it isn’t public. GM has been adding talent from Silicon Valley’s tech companies to support its push into software services, self-driving vehicles and battery-electric cars. Earlier this year, GM temporarily halted sales of its Chevrolet Blazer electric SUV and has had issues with its Cadillac Lyriq EV, some tied to software glitches.
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