Investors Eye Fitness Brands OZiva, Fullife As Pandemic Boosts Health Conscious Buyers
Summary
OZiva has raised $5 Mn (nearly INR 37 Cr) from Matrix Partners and Titan Capital, while Fullife has raised $6 Mn (INR 50 Cr) from Amansa Capitals Akash Prakash, Dalal Streets Rakesh Jhunjhunwala and Sixth Sense Ventures.Meanwhile, an Economic Times report has also highlighted that Bengaluru-based Sproutlife Foods, which deals in Yoga Bars, may raise $6 Mn (INR 50 Cr) in a funding round led by SAIF Partners.Fullife Looks To Enter USFullife, founded by Varun Khanna in 2011, sells sports nutrition supplements under the brand Fast&Up that was launched in 2015. These include Vitamin C immunity boosters, electrolytes and vegan products.Fullife currently sells its products in India, United Arab Emirates, Europe and the UK. It has two plants in Maharashtra and Himachal Pradesh.Founded in 2016 by Aarti Gill and Mihir Gadani, OZiva offers nutritional products for people between the ages 18 to 55, with women as their primary target. Besides this, the company will focus on customer acquisition.Being pioneers in the clean, plant-based nutrition space in India we invested our energies in educating consumers and building the category. Having a strong digital ecosystem and personalised consultations has helped us in delivering more than just the product and has reflected in our growth numbers as well as unit economics, Gill added.