The Data Revolution: Turning Telco Data into Revenue
Summary
Tech companies like Facebook, Amazon, Apple, Netflix, and Google (techcos) excel in data-driven cultures. For example, Google uses data from its products (Search, YouTube, Maps) for various monetisation strategies, such as targeted advertising and selling insights for logistics and urban planning. Telcos need strong data security and management to navigate these challenges and maximise monetisation opportunities. BSG offers structured frameworks and approaches to help telcos build these foundations and accelerate business value. Key areas include: • None Strategy and roadmap development, prioritisation and business value definition, and adoption and change management; • None Data analytics proof of concept identification and definition, agile engagement execution and feature enhancements, skilling and training.