App discovery platform Geenapp raises $250,000
Summary
The platform tracks popularity of downloads based on device and OS used, country of residence, areas of interest and personal preferences. The cash injection came from multiple investors, including Wayra, Telefonica’s global start-up accelerator, Pedro Navarette, former vice-president of Sony Europe, and César Bardaji, a former executive at PepsiCo. According to Geenapp CEO Jaime Ferré, the new funds will ensure his firm can assist developers by helping them find the right audience. “The greatest challenge facing developers is getting their apps in front of the right audience, while publishers are always looking for new ways to monetise their traffic – Geenapp addresses both these issues by harnessing the power of person-to-person recommendation on an international scale,” said Ferré. "After completely restructuring the company earlier this year, we have experienced exponential growth and have already achieved our breakeven point in four months.”