Retired cricketer league receives ₹39 crore funding
Summary
The franchise-based model has gained traction, with teams like Gujarat Giants, India Capitals, Manipal Tigers, and Bhilwara Kings participating in previous seasons. In 2023, the owners of two new teams, Urbanrisers Hyderabad and Southern Super Stars, paid $15 million each to secure nine-year franchise deals.The leagues ability to attract high-profile players, including Ross Taylor, Irfan Pathan, and Aaron Finch, has led to increased viewership. Ali Akbar Khan commented that his investment in LLC was more than a financial move, describing it as a personal project connected to his passion for cricket.The Masters format, held internationally, has also contributed to LLCs global growth. Last season, LLC Masters took place in Qatar, featuring teams like India Maharajas, Asia Lions, and World Giants. The leagues franchise format, featuring six teams, played 19 matches across five Indian cities, further solidifying its domestic appeal.With this investment, LLC will continue its growth in both domestic and international markets and will focus on expanding its audience with competitive cricket through its mix of retired international players, iconic rivalries, and strong sponsorship support, said Raheja.