Intelligent apparel company Turms raises Rs 6.3 Cr from Freshworks’ Girish Mathrubootham, others
Summary
It targets busy, working customers with less time on their hands.Turms, which is Indias first intelligent apparel brand, raised Rs 6.3 crore from Freshworks founder Girish Mathrubootham and a clutch of other investors. Girish, has to date, invested in over 50 companies.The other investors of Turms include Reliance Retail Lifestyle President Bijou Kurien, Pepperfry founder Ambareesh Murty, OneAssist founder Subrat Pani and former Flipkart executive Mekin Maheshwari along with angels from LetsVenture & AngelList India. Other marquee angels who participated in the round include Sumit Jain, co-founder Opentalk, Krishnan Akhileswaran, Group CFO at Apollo Hospitals, Prabhakar Sunder, ex CFO - Voonik & Myntra, and Amit Lakhotia, formerly with Tokopedia & Paytm.The company is founded by former Voonik executive Rameswar Misra and nano-technologist Rohit Gupta in 2016.Turms offers stain repellent, cooling, wicking and odour-resistant daily wear apparel using its unique IP and technology. The Turms merchandise range includes jeans, t-shirts, shirts and track pants for men and t-shirts and leggings for women.With this current investment the company plans to expand its product range, and invest in hiring, R&D and launching experience centres.Globally, most large brands are built around design, price, celebrities, and culture, but never intelligence. As a Turms consumer and an investor, I am very proud to be associated with the team since its inception.Turms has seen significant traction in the last one year from new and repeat consumers and ison the path to break even in the next 6-9 months.The company is led by a team of experienced ecommerce, apparel and nanotechnology executives including Vineesh Chadha, former COO, Color Plus, and Brand Head, Louis Philippe and Allen Solly, Alok Sharma, who has 10 plus years of experience in McAfee, Solidcore, and Quikr, Subhraneel Saikia, who is an M.Tech in Nanotechnology, Sandeep Kataria, former VP-Marketing at Voonik and Anil Dhondalay,who has 10 years experience in apparel manufacturing & design.The core target audience of Turms is Indias working youth who are time and resource constrained and cannot wash their own clothes.