Tracx, Social Media’s Big-Data Player, Lands $3.5 Million From Flybridge Capital

▤ Summary

There’s a lot of effort going into software and services that aim to track what people say about a given product or brand. For the most part, what they’ve been doing up to now has been social media monitoring, which means listening to what people say on Facebook and Twitter and blogs. I talked with CEO Eran Gilad today, and he described what Social Leads — now in a final beta, and set for release in April — does. Basically, once you see someone talking about a product or a service or a brand on social media, it ranks what they say according to where they may be in the buying process. Once a prospect is identified, you can see all their accounts on Twitter, Facebook, their blogs and so on, for more insight into what they may be thinking or doing and to learn a bit more about them.

▦ Linked Companies

Tracx

$1M to $5M