Survey Captures Journalist Sentiment on Health Tech Conferences (infographic)
Summary
"Health tech is pure noise right now, and journalists have the ability to shine a light on the people, products and initiatives that are making a difference in healthcare," said Erin George, Managing Director for Public Relations at Innsena. So while most reporters ranked content generation as their top priority at industry events (86%), its not surprising they also identify relationship building as critical: While healthcare media generally prefer to interview provider organizations that are end-users of health tech, half of respondents said they do not prioritize end-users at conferences as long as the vendor: • Is a highly influential executive or from a large company (50%) • Is speaking at the conference (36%) HLTH and HIMSS tied as the most attended conferences in 2024 (59%), with written responses indicating budgets necessitate they attend the larger and broader health tech conferences for higher return on investment. In addition, 41% of health and med tech reporters prefer to receive conference-related pitches six weeks in advance. Respondents also highlighted best practices for pitching journalists around conferences: • Have a better understanding of conference layout • Cross-promotion is encouraged, take photos during interviews and share across company-owned channels Innsena is a health technology consultancy dedicated to improving the nations public health infrastructure and advancing care outcomes for underserved communities. Supporting innovators in digital health, public-private and non-profit partnerships, and government agencies, Innsena provides growth consulting, market access, commercialization, strategic communications, PR and public affairs services to create high-impact programs that improve the US healthcare system.