BlueConic Named "Best Customer Data Platform" in 2024 MarTech Breakthrough Awards Program
Summary
CDP recognized for its unflinching commitment to consumer data privacy BOSTON, Aug. 16, 2024 /PRNewswire-PRWeb/ -- Market-leading customer data operating system (OS) BlueConic, today announced that it has been recognized as the most privacy centric customer data platform (CDP) in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Part of an interoperable suite of solutions that include Experiences by Jebbit and Clean Rooms, BlueConics breakthrough CDP has been purposely designed to collect first-party data in ways that ensures it is unified, actionable, and privacy-compliant. "Companies need to collect and use data within the framework of evolving privacy regulations in order to build trust and deliver valuable customer experiences," said Steve Johansson, Managing Director at MarTech Breakthrough. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people.
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