Campfire secures investment from Literacy Capital - firm has completed 10,000+ influencer collaborations to date - Insider Media
Summary
Campfire, a digital marketing agency based in Manchester, has secured a significant minority investment from Literacy Capital.Founded in 2019 by Alex Brown and Joe Gradwell, Campfire is focused on providing technology and data-led influencer marketing services, with the business trend spotting and prediction tool, Spark, at the core of its service offering.Campfire has completed more than 10,000 influencer collaborations to date and its service offering includes influencer marketing, strategy, organic social, paid media, content creation and data analytics.The investment from Literacy Capital will support Campfires continued growth, both organically and via strategic acquisitions, with a focus on its technology-centric proposition. Alex Brown and Joe Gradwell will remain at the heart of business activities.Jim Brigden (non-executive chairman) and Paul Cooper (non-executive director) join the business at completion, bringing marketing and digital media related experience from successful operational and advisory roles at Brainlabs, I Spy, The Search Works and Overture.A team from law firm Addleshaw Goddard advised the founders on Literacys investment into Campfire.Benchmark International advised the sellers on the deal.Literacy Capital is an investment trust that was co-founded by Paul Pindar and Richard Pindar in 2017 with \xa354m of capital.The transaction is Literacys 24th platform investment since the inception of the fund in 2017.