Searchmetrics raises $6.75 million C-round financing to expand globally
Summary
Searchmetrics, a Berlin-based company which works out where you should be spending your budget on SEO and analytics, has secured a growth / C-stage funding round of $6.75 million, led by Paris-based growth capital fund Iris Capital and current investors Holtzbrinck Digital and Neuhaus Partners in Germany. The latest round brings the company’s total funds raised to approximately $11 million. Headquartered in Berlin, with subsidiaries and offices in New York and London, Searchmetrics delivers a suite of search analytics available to help companies move their web content into better positions on search engines. Last year it launched Suite 5.9, the latest version of its flagship cloud-based search analytics software for the enterprise, which features Facebook response tracking. What this deal reflects to me as an observer is the increasing collaboration between continental European VCs to power-up growth stage companies, especially when it comes to international expansion.
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