Fitness software startup Hapana presses $17.3 million Series A for global push
Summary
A Sydney software platform managing memberships for the world’s leader fitness brands has raised $17.3 million in a Series A from OIF Ventures and Bailador. Hapana’s platform, a white label CRM solution for membership payments, retention and loyalty, is used by fitness brands such as BFT, KX Pilates, UFC Gym and F45 across 17 countries. It’s not the first time the two VCs co-invested, having backed Instaclustr together, before the Canberra software startup was acquired by Nasdaq-listed NetApp in 2022, delivering a 14.2x for Bailador. Founder and CEO Jarron Aizen said the fresh capital go towards the launch of a second generation platform and to expand their global footprint. “These funds will enable us to expand our go-to-market plans in the US and across the APAC region, facilitating the signing of more franchises and independent gyms,” he said.
Funding
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