kindlife Raises Series A Funding to Fuel Korean Beauty Growth in India
Summary
kindlife uses proprietary AI technology to help Gen Z consumers discover personalised skincare and wellness routines and products. "We are very excited to partner with Korean private equity firms JB Investment and Dooeun & Company, as well as the Japanese investor MIXI," says Ghai. Fuelled by a robust distribution network that ensures seamless delivery of premium Korean beauty brands, their community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends.Tak Lee, Managing Director at TKN Advisors, said, "Were always seeking innovative companies with the potential to disrupt industries. The exceptional team at kindlife, with their deep understanding of the GenZ market and commitment to building a best-in- class experience, convinced us to invest in them. "Adding to the investors excitement, Tomoharu Urabe, principal partner at MIXI Global Investments said kindlife is creating a highly user-friendly ecommerce platform featuring AI- enabled discoverability and the built-in influencer community.