Our Investment in Martin Randall Travel
Summary
We are delighted to announce our investment in Martin Randall Travel, the UKs leading small group cultural tours brand focused on the arts.Founded in 1988 by Martin Randall, it has become the most influential organisation in the field of cultural travel, offering an unequalled range of tours and events focusing on art, architecture, music, archaeology, history, gardens and gastronomy. The business will achieve sales of \xa317m in 2024.The brand operates 169 culturally rich tours for groups of up to 22 clients that last 4-16 days across six different continents, but with a strong focus on Europe which accounts for 80% of revenue. This, alongside the meticulous planning that provides the highest quality experience, including access to venues that are not generally open to the public, accounts for the fact that Martin Randall Travel has an industry-leading client satisfaction Net Promoter Score (NPS) of 81.The brand is especially well-known for its own music events, Martin Randall Festivals, which present a sequence of concerts by international artists in appropriate historic buildings. Growth is driven by a loyal community, with an impressive 80% of clients booking two or more trips and 43% of people discovering the brand via word of mouth.Our investment will back the current CEO, Fiona Charrington. There is no doubt that they have a deep understanding of what makes Martin Randall Travel so special and are focused on protecting the DNA of the brand going forward.