Enhanced Peppercomm SX Challenges Brands to Mind the Gap
Summary
"The key to successful engagement with consumers lies in the ability to truly understand their habits and strongly align your brand promise in an authentic and relatable way." Ensuring consistency between what you are communicating about your brand matches what your customer, employee and/or end consumer experiences is critical," said Maggie Oneill, Chief Client Officer of Peppercomm. Peppercomm SX gives brands insights and tools to better align with stakeholder expectations and needs by adapting techniques proven in product design and customer service, and creating a process that allows brands to experience their products and services through the eyes of the people they most want to influence and reach – customers, consumers, clients and employees. This methodology has helped Peppercomm clients to not only identify engagement gaps and leadership misperceptions, but also uncover white space opportunities to reach stakeholders in ways a brand has never considered before. Peppercomm, a Ruder Finn company, is an award-winning, strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London.