MiQ to Acquire Pathlabs

▤ Summary

The company delivers service-based solutions and handles all the planning, execution, optimization, analytics, and reporting for agencies. The acquisition of its business will give opportunities for midsize independent agencies by combining MiQ’s technology and partnerships with Pathlab’s understanding of this market. Adding to MiQ’s extensive presence with key holding companies, the introduction of Pathlabs now provides the opportunity to deliver programmatic capabilities to clients of all sizes across the U.S. Led by Co-CEOs Charlie Neer, and Erin Madorsky, MiQ is a tech-enabled programmatic media partner for marketers and agencies. MiQ operates globally from 18 offices located across North America, Europe, and APAC.

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