Why Is Business Storytelling Important?
Summary
According to a Harvard Business Review study, emotional connection is crucial for building brand loyalty and one of the best indicators of future customer value. Apple reshaped the way the stores work by turning them into “town squares” with the “playground” vibe – places specially designed to provide and deliver something new, cool and exciting for the customers. Conveying the heartwarming story of the brand Cola arouses an emotional response in the target audience creating mutual understanding and irresistible customer experience. One such brand that radiates authenticity is Aura – an online platform that provides a digital space for emotional support for people who need assistance towards the end of their life. He reached out to our agency and Eton Digital team breathed life into Paul’s insightful vision and turned it into reality creating a platform that makes difference and that has helped more than 100,000 people tackle their anxiety and plan ahead for the inevitable.