Analytic Partners Acquires Magic Numbers
Summary
The strategic acquisition of Magic Numbers accelerates Analytic Partners’ drive to expand its leadership in Commercial Analytics and to penetrate deeper in the UK and EMEA markets. Magic Numbers will remain an independent brand and will continue to build its client base. The company will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition. Led by President and CEO Nancy Smith, Analytic Partners is a leader in Commercial Analytics, providing adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. The acquisition of Magic Numbers follows Analytic Partners’ sustained traction in the last 12 months, which includes opening a Dallas office and recent senior executive hires.
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