Retail is alive and well - announces strong customer gains from international competition
Summary
Kepler Analytics Pty Ltd is a leading Retail Traffic and Sales Optimization platform based in Melbourne Australia with offices in USA and Japan. Kepler has representatives in a number of international markets and ~8,000 sensors in retail outlets across 15 countries and growing.Due to the recent COVID-19 pandemic, retailers have had to adapt their business models and now data plays a greater part in decision making than ever before.Online retail has historically used end to end data on their customers activities as every keystroke is captured and measured. Physical stores on the other hand, have not had a comparable way of capturing their customer journey.Since its inception four years ago Kepler, using its unique retail traffic measurement system, has provided bricks-and-mortar retailers with a growing suite of metrics and analytical dashboards which capture much of the same measures available to online retailers.Retailers are turning to Keplers innovative traffic measurement system and platform of AI analytical tools and away from the expensive and disruptive legacy camera-based traffic counting technologies. This innovative Australian technology has been competing head on with the global giants of the industry and continues to add new clients both at home and internationally.
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