From Payment Gateway to Full-Service Processing, PayTrace Has Evolved To Meet B2B Payment Needs
Summary
As modern forms of financial technology coalesced around the internet in the early 2000s, PayTrace emerged as a payment gateway able to take advantage of innovation. That means a broader payment marketplace choice for mid-market enterprises with a base of $10 million or more in top-line revenue and processing around $250,000 or more of credit card volume. PayTrace maintains its gateway and reseller relationships, but it also reaches the market through partnerships with independent software vendors (ISVs) that incorporate payments into their highly targeted offerings. “Soon, we’ll be able to go into most companies in the mid-market and operate in those environments.” PayTrace is becoming more intentional about reaching customers through multiple channels as it expands beyond relationships with independent sales organizations (ISOs) and third-party integrators. “Our service level agreements require us to pick up the phone within three to five rings, and we hit that 98% of the time.” In the age of AI chatbots and endless call trees, clients find the certainty of human contact refreshing and helpful.
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