Infusionsoft Rebrands as Keap With Software to Streamline Client Tasks for Small Businesses
Summary
The Keap rebranding and launch is specifically designed to appeal to the large market of small home based businesses as well as those in the professional and personal service industries that have been previously shut out of automation because of the cost and technical requirements around software. This software offering automates certain client tasks like scheduling appointments, following up on quotes and leads and even collecting payments. “Rebranding InfusionSoft to Keap and launching a separate, simplified product aimed at a bigger pool of smaller businesses with different needs to their traditional customer base is a big undertaking. There’s also a series of auto reminders and personalized follow-ups that are designed to save valuable time for small business owners. With more competition from a variety of directions, they will have to take a different approach than what they’ve done in the past in order to scale up their customer acquisition activities to reach the “millions of users” goal they want to grow to.”
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