Into the Unknown: Revealing Customer Battles and Winning Them –
Summary
In a recent BoS Hangout with innovation expert Bob Moesta, I learned a valuable lesson: the best starting point for building anything is to identify your customer’s hidden struggles. By considering everyone involved (internal stakeholders like marketing and finance, and external ones like investors), you can anticipate clashes (e.g., expensive features confusing users) and design a product that balances everyone’s needs. A great way to do that is to have a conversation with your happy customers and learn how your product helped them reached their goals and overcome the challenges Building something is like navigating through a map that shows you how everything is connected. You have options of cooking your own meal that you can perfectly match with your buds, but might take you much longer time and effort in buying the ingredients you need, or order online which will just make you wait and do something else, but might cost you more and less tasty. Some were product builders as anticipated, but there were also team leaders, brand guardians, finance folks, it was a wide range of cast.