Munich-based WorkerHero raised €4M in a Series A round
Summary
Shedding light on the company’s strategy to attract users, he added, “We initially targeted the driver and logistics market during the COVID-19 pandemic, which was a time of high demand for these services. We utilised a combination of digital marketing, partnerships with industry-specific job portals, and word-of-mouth referrals to attract users.” Various companies, like Telekom, HelloFresh, and BayWa, are already using WorkHero. The company’s objective is to make recruiting as efficient and effective as possible, helping to solve the global skilled worker shortage and supporting economic growth through better job placements. “Workerhero’s outstanding performance demonstrates the effectiveness of focusing on well-defined blue-collar sectors, delivering better-matched candidates much faster than broader market players. We are excited to support Workerhero in its future growth and look forward to seeing its continued success!” says Patrick de Wachter, Director of Corporate Development at Mediahuis.