The 11 Known Google Business Profile Fields That Impact Your Rank
Summary
As Mike Blumenthal states in his piece, “At the EU EMA hearings in Brussels…Google was quite clear that they would not be talking about Local Search results or their entity graph in the context of "self-preferencing." In the context of these realities and of the overall state of search in 2024, these are my three top takeaways and tips: There is absolute chaos going on this year in the organic SERPs due to a variety of updates coupled with the rushed rollout of elements like AI Overviews, which set a new high bar when it comes to self-preferencing. The solution to this for SABs is to get a staffed physical office and meet some clients there so that the business is eligible to show its address, but the truth is, this isn’t possible for every enterprise, and Google’s policy is what actually needs to change here. To increase your knowledge, join all the SEOs who have been devoting time to studying and interpreting the 2024 Google API Leaks, which appear to confirm some ranking factor theories while calling others into question. While it’s true that a customer looking for something immediate, like a quick cup of coffee, is naturally better served by being shown businesses that are open right at the moment, it makes less sense if someone is doing research in the evening for a restaurant they might want to try out next week when they are visiting another city.