JAS, a Dallas-Based Alcohol-Free Botanical Cocktails Startup, Named as a PepsiCo Greenhouse Accelerator Finalist
Summary
Co-founded by New York-based Jaymee Mandeville and Dallas-based CEO Cecilia Rios Murrieta, the brand features products like the Paloma Librea canned drink infused with Ashwaganda and packed with vibrant flavor, functional benefits, and a signature Mexican pink hue. JAS embodies a Be Bold, Be Free, lifestyle celebrating individuality and authenticity, PepsiCo noted.The accelerator kicked off with a launch event at Frito-Lays headquarters in Plano, where JAS and the other seven finalists were introduced to their mentorsexperts across research and development, supply chain, design, and morewho will support them during this five-month program.The startupswhich received $20,000 each to help boost their businesses, and will compete for a $100,000 grand prizewere assessed for their potential to introduce innovative products to the food and beverage industry, scalability and demonstrated commitment to quality, sustainability and community engagement, PepsiCo said.At the end of the five-month program, each finalist will present the progress theyve made, demonstrating how theyve successfully implemented the learnings from their mentors to identify solutions to accelerate the growth of their business, PepsiCo said. The expert selection committee will then choose one of the eight finalists to receive an additional $100,000 to continue their forward progress.Besides JAS, the other startups in this years accelerator are: (Rochester, New York) JaziLupini provides plant-based, gluten-free pasta, dedicated to satisfying cravings with its low-carb, protein-rich formula. Crafted from premium organic ingredients and inspired by the flavors and culinary techniques of Latin American cuisine, its free from eggs, dairy, nuts, gluten and soy, and packed with functional nutrients for a nourishing meal option. (Miami, Florida) TOAST-IT offers gluten-free, Latin American staples like arepas and pandebono bites made with authentic ingredients such as yuca root and baked plantains.
Funding
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