Edinburgh-based fintech company, Recast, secures $5 Million funding led by US-based Morpheus Ventures
Summary
Recast has evolved from a destination streaming platform into a cutting-edge embedded fintech solution, addressing the need for fair and immediate value exchange for rights holders, consumers and influencers through micro-payments. Leveraging first-party data capture, powerful network effect, and built-in referral incentives, Recast represents the next generation of digital content monetisation. Speaking about the news Joseph Miller, Managing Partner of Morpheus Ventures said: "Much like Shopify revolutionised e-commerce with its versatile platform, Recast is set to transform digital content monetisation and distribution. By engaging athletes, influencers, and affiliates, the syndication engine ensures they instantly earn a fee from every sale generated via media they host or share, creating a robust, self-sustaining ecosystem of content distribution and monetisation. At the heart of what we do is making it as simple as possible for media owners to quickly generate revenue and capture meaningful data without the acquisition costs, while consumers enjoy seamless and affordable access to content.With Cooleys legal prowess, Airstream Ventures deep connections in sports, media, and entertainment and Morpheus Ventures impressive track record, experience, and extensive network, particularly in the US, I know we have the right strategic ingredients to realise our vision.The Recast board will be composed of Andy Meikle, Joseph Miller of Morpheus Ventures, and Gavin Petken of Airstream Ventures, along with several independent industry and sector experts, including Scott Guglielmino (COO X-Games) and Drew Larner (Founding CEO of Rdio).Andy Meikle, Founder and CEO of Recast will be available for follow-up interviews on the morning of Wednesday 10th and Thursday 11th July 2024.Please get in touch with Press@recast.tv to organise a one-to-one.Recast is a fintech and content syndication platform enabling media owners to maximise distribution while giving consumers access to their content via micropayments, with the value instantly received by everyone involved.