Caesars acquires ZeroFlucs to enhance trading capabilities
Summary
Caesars Digital has snapped up one of its suppliers, acquiring Brisbane-based trading specialist ZeroFlucs for an undisclosed sum. Working together, they have already launched new products including in-game same-game parlays, as well as a wider range of SGP-eligible markets for Major League Baseball. ZeroFlucs’ data science and trading technology makes the business a perfect fit for Caesars Digital, president Eric Hession said. ZeroFlucs’ founder and CEO Steve Gray added “he can’t imagine a better home for our people or a platform for our product to shine on”. “Our team has always been passionate about being at the forefront of what’s possible in sports betting and, with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.” Gray becomes senior vice-president of pricing initiatives at Caesars Digital following the acquisition while chief technology officer Carly Christensen becomes senior vice-president of pricing technology.