CX software drives revenue growth at SAP Brazil
Summary
Enterprise software giant SAP has reported positive performance in 2018, driven by growth across its Customer Experience (CX) and Fieldglass offerings. SAPs cloud-based CX systems such as Commerce Cloud and C/4HANA were the main strategic focus for the company in the Brazilian market for 2018 and delivered three-digit revenue growth, with significant adoption within retailers nationwide. "The results reflect an increasing maturity of the Brazilian market, which is following global trends from a digital standpoint," says SAP Brazil president, Cristina Palmaka. Retail, higher education, construction, chemicals and transport were the most significant sectors for SAP in Brazil in 2018 and the company ended the year with 12.963 customer accounts nationwide. According to the firm, C/4HANA will be used at groups The Body Shop unit to drive campaigns and loyalty programs while helping teams analyze customer buying patterns with a view to improving their experience.