The Value of SEO Beyond Traffic and Leads — Whiteboard Friday

▤ Summary

Things like data around the search appetite in those markets or the sorts of behavior of users when theyre on the SERPs and then on your website. Show how you are helping the company to be more efficient by bringing in together a lot of these teams because that collaboration is incredibly important. Where SEO does touch upon a lot of different marketing channels and different aspects of a website, were always bringing those teams together. Were often at the center of big projects, and that collaboration can make your business a lot more efficient. But without the SEO driving that forwards, then your company probably wouldnt be ready for those kind of changes in the SERPs.

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