Why we invested in Zen, an ergonomics app for work — Samsung Next
Summary
Workers who spend the majority of each day sitting at a computer often suffer from medical problems ranging from low back pain to carpal tunnel syndrome. Employers in the U.S. spend over $300 billion a year to cover employee back and joint medical treatments, while losing over 150 million workdays.Zen offers an antidote to the problem by deploying posture correction software that uses the embedded cameras of computers and smartphones, along with artificial intelligence, to help employees better monitor and improve their posture while they work. The app gently alerts users when they slouch, and reminds them to take regular breaks to stand, stretch, and walk.Samsung Next invested in Zen because we think it can scale its go-to-market strategy of selling directly to medium- and large-sized companies Enterprise accounts present a larger market, and employers appear to have a willingness to pay for wellness solutions for their employees, especially post-pandemic. Ion Alexandru, co-founder and Chief Technology Officer, earned a degree in Computer Science from the University of St. Andrews. Moreover, within a week of launching a self-service solution on Product Hunt, the company on-boarded more than 500 new users.Looking ahead, Zens focused value proposition is to help enterprises save on insurance and workers compensation costs.
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