Mastering Interaction to Next Paint: The New Core Web Vitals Metric
Summary
Like FID, understanding and optimising INP will be crucial for maintaining a positive user experience and potentially influencing your search engine rankings. As mentioned in my previous blog post, INP is being introduced to replace FID, as a more accurate measure of website performance and a key indicator of good user experience. Most INP issues can be broken down into three components: • Presentation delay: Time taken to update the page layout and display new content. If you work with an SEO specialist, they should be able to help you identify the issues affecting your site, although developer resources may be required to shed more light on the best way to address the problem. However, by understanding the metrics and making optimisations as required, there’s no reason you can’t improve your user experience and boost your site’s ranking potential at the same time.