Nvidia remains a little-known brand despite briefly passing Apple, Microsoft in market cap
Summary
Nvidias historic rise in valuation — the stock has climbed almost ninefold since the end of 2022 — has been driven almost entirely by demand for its graphics processing units (GPUs) that are at the heart of the boom in generative artificial intelligence and, more broadly, by the hype over AI. Rounding out Interbrands top 10 are South Korean electronics giant Samsung , along with three car companies (Toyota , Mercedes-Benz and BMW ), Coca-Cola and Nike . The companys primary focus was on designing chips that could draw digital triangles quickly, a basic capability that led to a huge expansion in 3D games. For years, Nvidia, and its GeForce brand and green logo were well known to the type of people who tweaked their computers to run the most advanced games. And while the name didnt make Interbrands top 100 list for 2023, the firms data shows its brand awareness quadrupled in the past 12 months, which will help when its time for the next ranking, Silverman said.
