Notti Pet Food secures US$500K seed funding to enhance pet health standards in Southeast Asia
Summary
This investment from 500 Global and First Move will propel the Malaysian companys efforts to expand its operations and launch innovative product lines in the Philippines and Singapore. Their products are made from 100% human-grade meat and are crafted through a unique slow-baking process at 90\xb0C, which preserves the nutritional quality of the food more effectively than the high-temperature extrusion methods commonly used by other brands. Nottis products have received veterinary endorsements and meet the rigorous AAFCO Nutrient Standards, making them appropriate for pets of all ages, breeds, and sizes.Khailee Ng, Managing Partner at 500 Global, commends Nottis strategic vision: What begins as a pet food company is really a pet-focused company with a roadmap of multiple revenue streams and products. The team has experience building this in the past for humans, and as pet spending continues to grow, were excited to be supporting this for pets alongside Notti!Audra Pakalnyte, Partner at First Move, shared her admiration for Nottis founder: At First Move, we seek out founders with grit, deep know-how, and passion, and Ke Yee embodies all of these qualities. From our first meeting, it was clear that her commitment to solving real problems, innovating, and maintaining high standards in the pet industry was a driving force behind Notti.