Design software companies are giving AI a redesign
Summary
“The promise of AI is that it does everything for you and magically reads your mind, but the actual reality of it is that you still need to interact with it,” says Cameron Adams, cofounder and chief product officer of design platform Canva. To make things easier, Canva has created prompts in tools like Magic Media to help users work with AI to generate more precise creative assets. For example, a creator can type in a prompt like “man eating delicious pepperoni pizza,” and select style direction offered by Canva, ranging from dreamy to watercolor to anime, as well as aspect ratios including square, landscape, and portrait. “But I also want the experts, the many millions of people we can cater to, to feel like they can do their job better because of AI.” No matter how AI technology evolves, Adobe says that humans need to stay in the loop when designing creative assets. As for why image generators are often at the center of ethical questions pertaining to AI, Greenfield says that when a data-driven aspect of work is automated, humans don’t tend to mourn the repetitive tasks that they have ceded to machines.