Fashion Brand The Pant Project Raises $4.25 Mn To Expand Omnichannel Play
Summary
D2C fashion brand The Pant Project has raised $4.25 Mn in a Series A funding round led by Sorin Investments.The round also saw participation from MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, along with a clutch of angel investors, including Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar and Vijay Taparia, among others.Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project worked as bootstrapped for the past four years. With proceeds from the maiden funding round, it aims to propel the next phase of growth as it aims to be Indias leading bottom wear brand with an omnichannel presence, Toshniwal said.Our biggest moat lies in our understanding of the apparel supply chain, with access to best in global quality fabrics and designs for our customers. The brand has served over 100,000 customers in the past four years.With plans to open new stores across the country and expand its casual and athleisure offerings, the company aims to reach INR 100 Cr in revenue in the next 18-24 months.Pant Project has created a strong brand recall as a destination for bottom wear for all occasions demonstrated by deep customer love and repeat behaviour. Last month, D2C ethnic wear brand Libas bagged INR 150 Cr in a strategic funding round from ICICI Ventures. Menswear brand DaMENSCH also raised INR 21.62 Cr (about $2.5 Mn) in an extended Series B round.