Epicor Expands Digital Commerce Offering With KYKLO Acquisition
Summary
“Our customers across the make, move, and sell industries increasingly need to reach more prospects across more channels, with a relevant, accurate, content-rich digital experience that drives brand loyalty and repeat business,” Epicor CEO Steve Murphy said in the announcement. “PIM contributes to maintaining the consistency and quality of product data, consolidating it into one database to deliver improved customer satisfaction and omnichannel experiences,” Epicor said, citing a recent analysis by Mordor Intelligence. The company, headquartered in Austin, Texas, works with channel partners who sell, implement and integrate the Epicor applications and provide consulting services around them. The KYKLO software will augment the Epicor Commerce system in such a way that manufacturers, distributors and sellers “can more easily create, manage, and deploy product information such as content, price, and inventory across multiple channels to generate qualified leads and revenue,” the company said. “Our mission has always been to deliver the best eCommerce platforms possible to help our industry customers create targeted, easy-to-use, personalized buying experiences that help them grow and succeed, and we are thrilled to join Epicor in continuing to elevate that work.”
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