Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform
Summary
This will allow media buyers to more effectively reach highly valuable audiences across stations and help local broadcasters better value their inventories within the linear TV advertising ecosystem. This grants our customers easy access to Comscore’s valuable campaign insights, analytics and ratings,” said Mary Barnas, vice president of platform adoption, Videa. With over 580 stations live on the Videa platform across 157 markets, over 7,000 orders have been placed, growing year-over-year revenue by 865% with an average reach of approximately 90 percent of consumers, across 82 million households and 1.3 trillion annual impressions. Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy.