The Access Group expands in North America with acquisition of SHR Group
Summary
SHR’s 2,000 hotel customers will join Guestline’s 3,000 properties, with all clients of the enlarged Access Hospitality division benefitting from improved ability to boost efficiency and profitability, with a complete digital guest journey. The acquisition of SHR — based in Houston, Texas — will enable Access to make further inroads into the US market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. Its use of AI means the content guests see on direct booking sites is tailored to them, increasing relevance for customers and helping hoteliers maximize revenues through conversion, upselling, and cross-selling. The appointment of Jonah Paransky as Access President of the Americas earlier this year demonstrates the Group’s commitment and investment in developing the organization as a leading global business software provider in the region. The Group’s Hospitality division already supports over 20,000 hotels, multi-site pub and bar, restaurants, food-to-go, and leisure operators with software designed to enhance guest experiences and improve venues’ profitability.