DOmedia launches Demand-Side Platform, promising fully transparent, accountable trading on programmatic OOH
Summary
The recent ANA Programmatic Media Supply Chain Transparency Study found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer, and OOH DSPs are no exception. "Our SSP platform was built from day one on the core principle of transparency, providing publishers with full visibility from what the buyer pays to what the seller receives, breaking out any and all fees taken in between," Ari Buchalter, CEO of Place Exchange, said. "Weve heard countless stories from media owners who have learned of 30-70% non-transparent arbitrage being taken by certain OOH DSPs on their campaigns, especially in so-called open auction transactions, and its hurting our industry. A few weeks ago, DOmedia announced the development of AI software that leverages the billions of dollars of campaign data that has been accumulated over 14 years to guide both agencies and publishers in the planning and selling of OOH with aggregated learnings. The worlds leading ad agencies and media companies rely on DOmedias enterprise solutions, while small businesses use BillboardsIn.com to plan and execute OOH campaigns online.