Yext to Acquire Hearsay Systems
Summary
The acquisition will combine Yext’s digital presence management platform with Hearsay Systems’ compliant engagement solutions across social media, websites, text, and voice. Financial firms—including BlackRock, Charles Schwab, and New York Life—use its compliance-driven platform to scale their reach, optimize sales engagements, grow their business and deliver their client service. With CRM integration, brands can synchronize contact information, track client interactions, improve field productivity, orchestrate workflows, and uncover best practices. Led by CEO Michael Walrath, Yext is a provider of a digital presence platform for multi-location brands, with customers worldwide. Its AI and machine learning technology empowers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions.