Native Advertising Exchange Sharethrough Joins The Trade Desk’s Unified ID Solution

▤ Summary

“Sharethrough is demonstrating their leadership position in the native advertising space of the industry by adopting the unified ID solution and we are excited they’ve joined our initiative,” said Brian Stempeck, Chief Client Officer, The Trade Desk. Sharethrough helps the worlds largest marketers and trading desks deliver display and video campaigns across the highest performing native placements on thousands of content sites. The Sharethrough Exchange (STX) powers over 40 billion monthly impressions and is integrated with over 30 of the worlds largest demand side platforms, enabling buyers to efficiently achieve their marketing objectives at scale. Sharethrough was founded in 2008 and is headquartered in San Francisco, with offices in New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and Toronto. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.

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The Trade Desk

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