Currys signs up Microsoft and Accenture to modernise IT | Computer Weekly

▤ Summary

By leveraging these Microsoft AI technologies, Currys hopes to make it easier for consumers to shop by offering personalised relevant product information and suggestions tailored to their needs. To support retail staff, Currys hopes the AI will offer faster and easier access to information such as product availability, delivery costs and add-on services so they can better serve customers, while also identifying potential cross and upselling opportunities. The IT modernisation aspect of the contract involves migrating nine existing datacentres with more than 2,000 servers and 200 applications onto Azure to create a more energy-efficient infrastructure, which Currys said will help it achieve its net-zero emissions target by 2040. I’m looking forward to unlocking big benefits for our colleagues, customers and shareholders.” Over the past few years, the retailer has been on a technology refresh, which has included using Salesforce to support and improve the online shopping experience. At the end of last year, Currys launched Connected Media, a platform that provides first-party customer data that brands such as Acer, Hisense and Samsung can use to better understand what people will be shopping for, and when.

▦ Linked Companies

Microsoft

$1B+