Fitness startup that Peloton once tried to buy is growing as workout trends shift
Summary
Hydrow also announced that its CEO and founder Bruce Smith will step back from day-to-day operations and hand the reins over to President and Chief Financial Officer John Stellato. It counts several professional athletes and celebrities among its investors, including Kansas City Chiefs tight end Travis Kelce and singer Justin Timberlake. Speede Fitness makes a connected strength training machine that looks somewhat similar to a BowFlex, but incorporates advanced technology such as artificial intelligence-powered cameras, sensors and a large touch screen. "Strength training has one of the largest total addressable markets in fitness, and with Speedes advanced technology outperforming current offerings, this acquisition is a significant milestone for both companies," Hydrow said. Hydrows growth raises questions about whether Pelotons problems are more related to weakness in the broader at-home fitness market or its internal stumbles and product misses.